SM Mall of Asia Grand Festival of Lights Parade

My friend Isabelle and I went to SM Mall of Asia last Saturday, December 6, to catch the Grand Festival of Lights Parade. It’s a mall event celebrating Christmas, and we thought it would be interesting to see what SM had in store to delight kids of all ages. The parade is held every Saturday (except on December 27) as well as on Christmas Day, December 25, at 5:30pm

Isabelle and I arrived at MOA early, so we grabbed a bite, then headed to where the parade was going to be. We managed to catch the daily Marching Band, which was pretty much the “opening act” of the big parade later that day. It was a small marching band (twelve people), but it was charming enough, especially with their choreography.

SM Mall of Asia Grand Festival of Lights Parade

SM Mall of Asia Grand Festival of Lights ParadeAbove: Isabelle and I camwhoring while waiting for the parade.

We then staked out a good spot on the parade route so we could see the parade clearly. At 5:30pm, the parade began. The whole event was screaming SM PRODUCT PLACEMENT, but it was still quite enjoyable. Some of the floats were quite cool. Each float represented either a segment of SM (ACE Hardware, Toy Kingdom, etc.) or a major sponsor (Oishi, Unilever).

SM Mall of Asia Grand Festival of Lights Parade

SM Mall of Asia Grand Festival of Lights Parade

SM Mall of Asia Grand Festival of Lights Parade

The SM Mall of Asia float, seen above, showed what looks like the Little Mermaid. The placement of the lights was underwhelming (it looked like someone threw up on the float, and voila, lights), but the jellyfish were cool. The next float, seen below, was from Kultura. They actually started with some higantes, which was funny for me, personally, because I recently went to Angono (though I missed the actual Higantes Festival). Anyway, we liked the kalesa that was festooned with lights.

SM Mall of Asia Grand Festival of Lights Parade

SM Mall of Asia Grand Festival of Lights Parade

SM Mall of Asia Grand Festival of Lights Parade

The Oishi pelican was the float for, well, Oishi. Before the float came out, some representatives started handing out little red Oishi flags for the audience to wave as the float passed by. Unfortunately, I didn’t get a flaglet. Oh well. The Oishi float also had a cute Christmas greeting, seen above: Oishi you a Merry Christmas. Cute. This was followed by the bright blue Watson’s float, one of our favorites. The float was topped by a ballerina, who hardly moved when the float passed us. Impressive.

SM Mall of Asia Grand Festival of Lights Parade

Another favorite float followed, this time from Toy Kingdom, and it appears that they were sponsored by Hasbro. The float included such popular characters as Mr. Potato Head, the Monopoly guy, and one of the Transformers (Bumblebee, I believe).

SM Mall of Asia Grand Festival of Lights Parade

SM Mall of Asia Grand Festival of Lights Parade

The Ace Hardware float was pretty cool too, with giant tools and that giant hammer. Not the brightest float of the bunch, but it was still pretty cool.

SM Mall of Asia Grand Festival of Lights Parade

The SM Hypermarket float was promoting a “green Christmas,” and as such, Santa’s elves were dressed up in green. Santa’s green sack of goodies had a green slogan on it: “Save a bag, save the world.” Said goodie bag contained some bottles of Bonus mineral water, and of course, major sponsor Vaseline.

SM Mall of Asia Grand Festival of Lights ParadeSM Mall of Asia Grand Festival of Lights Parade

The SM Leisure Group float had quite a long entourage in front of it. The SM Leisure Group includes the SM Cinemas, represented by impersonators of Elvis Presley and Marilyn Monroe, and the Bowling Center, represented by walking, dancing bowling pins, plus a bowling ball. It was actually quite adorable.

SM Mall of Asia Grand Festival of Lights ParadeSM Mall of Asia Grand Festival of Lights Parade

The last float of the parade belonged to the SM Department Store, and it featured a Cinderella theme, complete with a giant, illuminated shoe. The Grand Marshall of the parade, Maxene Magalona, was on this float (sponsored by MasterCard) as Cinderella. It was a nice end to the parade. You can still catch the Grand Festival of Lights Parade at SM Mall of Asia on December 20 (tomorrow) and 25 (Christmas Day) at 5:30pm.

SM Mall of Asia Grand Festival of Lights Parade

From there, Isabelle and I headed to San Miguel by the Bay (also on the SM Mall of Asia grounds) to watch the Firefly Singing Christmas Tree.

Firefly Singing Christmas Tree

Now why is it called the Firefly Singing Christmas Tree? First, the “Firefly” part of the name. Firefly is a brand of light bulbs, and Firefly sponsored the Christmas tree (as evidenced by the giant light bulb at the foot of the tree, and the Firefly star on top of the tree).

Firefly Singing Christmas Tree

Now, why would they call it a Singing Christmas Tree? Well, perhaps because it sings. Let me clarify: The tree is big and hollow enough so that at entire choir can fit, and sing from inside the Christmas tree.

Firefly Singing Christmas Tree

Maybe you can’t see it clearly through the lights and the… smallness of the picture. Here, have a closer look at the choir that’s inside the Firefly Singing Christmas Tree:

Firefly Singing Christmas Tree

See? Hence, it’s the Firefly Singing Christmas Tree. It was actually quite wondrous to look at. Isabelle and I enjoyed looking up at the bright, sparkly tree, and listening to the beautiful singing by the choir inside the tree. The tree is 53 feet tall, and the lights used – according to the press release – are energy efficient, making them safer for the environment.

After listening to a few songs, Isabelle and I left SM Mall of Asia. It was a fun celebration of Christmas, even if it was heavily sponsored.

Firefly Singing Christmas Tree